Static billboards are printed on vinyl and then manually installed to the billboard. Usually sold for long periods—upwards of 16 weeks. These two factors, along with the typical cost of living in various geographical regions, have a significant impact on the cost of billboard advertising. And with that, we’ve run the gamut of the “big questions” marketers and advertisers often ask about billboard advertising. However, it’s totally possible that I didn’t cover your queries. If you took anything away from this article, it’s that billboard advertising is variable, and it’s important to set yourself up for success. If you have any other questions, I’m always here to answer anything you have on your mind! The main benefit of billboard advertising is that you can reach a large number of people within a specific geographical area. This is great for those starting a business or local businesses in general whose target audiences are very broad, yet within one geographic area. Take a look at some billboard examples and what types of businesses they’re best suited for:

types of billboard advertising